In this study the researchers write that the purpose of their study; was to assess the consumption of cigarettes over the past few years in England. They also wanting to compare the sales data of cigarettes; with actual survey data to understand the actual consumption of cigarettes. Between 2011 and 2018 consumption of cigarettes has dropped by almost a quarter says a new study that compared sales data and also performed a survey.
This translates into a drop of around 1.5 billion cigarettes a year says the study. Cigarette smoking is one of the leading risk factors for morbidity and mortality worldwide and is associating with a large economic burden. Thus it is essential that there are accurate measures to estimate national cigarette consumption in order to evaluate; and plan policies aimed at reducing smoking. They explain that, estimates can be obtained from surveys or sales data, but each has potential biases.
Consumption of cigarettes
The decline has been greater in some years than others; and varies from country to country and within sociodemographic groups within countries. This variation has been crucial to the evaluation of policies such as tax increases, smoking bans, and marketing restrictions; and the rate of decline is being used in some countries to plan policies aimed at moving those countries to what has been termed the “end game” in tobacco control.
Results of the study showing that there was a close association and alignment in the data from surveys as well as from sales information. The team used survey data from the Smoking Toolkit Study that is a monthly survey to analyze the usage of cigarettes among the surveyed population. The main measurements of the Smoking Toolkit Study (STS) were, smoking prevalence and cigarette consumption among those who reported smoking.
Further sales data were also gathering for analysis and comparison write the researchers. The team wrote that they obtained the cigarette sales data from a data agency; that manages analytics and measures for the market research. The alignment between the 2 methods provides increased; confidence in the accuracy of parameters provided by the Smoking Toolkit Study and sales data.
It indicates that estimated changes in cigarette consumption are robust; and provide a meaningful basis for policy evaluation and planning. But smoking is still the biggest preventable cause of cancer and certain groups have much higher rates of smoking, such as routine and manual workers; so we can’t stop here and think.