Researchers in cognitive psychology at HSE University have experimentally demonstrated; that the colors and orientations of objects stored and processed independently in working memory. However, it is easier for a person to remember these features when they belong to a single object: for example; it is easier for a person to remember and understand one graph on which both parameters indicated, than two different graphs in which the two parameters are shown separately.
Studies of working memory conducted since the last century. Working memory allows us to store and process information for a short period of time. A study by Steven Luck and Edward Vogel show; that it is possible to retain information on about 4 colors or orientations in visual working memory at one time, and that this information is store in a bound way; i.e., changes in the quantity and complexity of objects’ features do not affect the storage capacity of visual working memory.
Independently in working memory
“In this study, they wanted to learn how information is store in working memory, in particular; whether there are separate ‘shelves’ for storing color and information about the orientation of an object. They wanted to see how this storage manifests itself, firstly, when the color and orientation belong to one object, and secondly; when they belong to different objects,” said Yury Markov, a research assistant at the Laboratory for Cognitive Research at HSE.
The team conducted three experiments to study this problem. Participants asked to memorize and then recall the color and orientation of objects. In the first experiment, color and orientation features of a single object (e.g., a colored triangle); in the second experiment, these features pertained to different objects (e.g., a colored circle and a white triangle); and in the third experiment, the features pertained to different objects, but they superimpose onto one another (e.g., a colored circle over a white triangle).
In all three experiments, participants offered various sets of objects: for example, objects with different colors and orientations, those with the same color and different orientations, those with different colors and the same orientation; or those with the same color and the same orientation. The results show that when objects share one of the features; it did not help subjects memorize another feature. This suggests that features store independently in working memory.
Memorizing information pertaining
However, the researchers observed a decrease in precision when subjects asked to recall the colors of circles and the orientation of triangles as opposed to recalling both features of a single object. “These results suggest that working memory is most likely structured hierarchically: objects are stored at one level, while their features are stored at a different level. This makes memorizing information pertaining to a single object easier,” Yury Markov noted.
According to Markov, one of the fields in which these results could be used is design and usability. As such, developers of online retail sites are advised to present information in one unit. Another recommendation would be to use fewer navigation tools (because even if a person can orient themselves quickly by a single product feature, such as color; this does not reduce the difficulty in orienting oneself by another attribute, such as the size of certain site elements).