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College branding makes beer more salient

Major beer companies have rolled out marketing campaigns and products that pair beer with university colors, mascots, and logos. The research published in Psychological Science shows that such campaigns may enhance the motivational significance of marketed beer brands, especially for students who identify strongly with their university. The researchers conclude that this effect could potentially increase underage students' alcohol consumption.

Antibody Alleviates Symptoms in a Rat Model of Neuromyelitis Optica

Neuromyelitis optica (NMO) is an autoimmune disease associated with NMO immunoglobulin G (NMO-IgG). A cure for NMO remains elusive. Researchers recently assessed the efficacy of anti-repulsive guidance molecule-a (RGMa) antibody in treating NMO. They found anti-RGMa antibody delayed the onset and attenuated the severity of clinical symptoms of NMO, suggesting that humanized anti-RGMa antibody is a potentially valid therapeutic approach for NMO.